getguardian.com Privacy Policy
This website is owned and
operated by Elexa Consumer Products, Inc. Elexa is responsible for taking your
order, shipping it and providing you excellent customer service. For this
reason "Elexa Consumer Products, Inc." will appear on your credit
card statement for any purchase that you make on this website. We hope you
enjoy your shopping experience with us! elexausa.com ("Website")
is an interactive online service operated by Elexa Consumer Products, Inc.
("us", "we", or "our"). Please read the following
to learn more about our Privacy Policy, which includes compliance with
California Privacy Rights (see also http://www.privacyprotection.ca.gov). We
respect your privacy and are committed to protecting personally identifiable
information you may provide us through our Website. We have adopted this
Privacy Policy ("Privacy Policy") to explain what information may be
collected on our Website, how we use this information and under what
circumstances we may disclose the information to third parties. This Privacy
Policy applies only to information we collect through our Website and does not
apply to our collection of information from other sources (unless specifically
stated). This Privacy Policy, together with the Terms of Use posted on our
Website, sets forth the general rules and policies governing your use of our
Website. Depending on your activities when visiting our Website, you may be
required to agree to additional terms and conditions. We generally keep this
Privacy Policy posted on our Website and you should review it frequently, as it
may change from time to time without notice. Any changes will be effective
immediately upon the posting of the revised Privacy Policy. WHEN YOU ACCESS OUR
WEBSITE, YOU AGREE TO THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY
POLICY, OR TO ANY CHANGES WE MAY SUBSEQUENTLY MAKE, IMMEDIATELY STOP ACCESSING
OUR WEBSITE. If, at any point, we decide to use your personally identifiable
information in a manner materially different than what was stated at the time
it was collected, we will notify users of this change by e-mail to the last
e-mail address provided to us. Users will have a choice (by means of an opt-out
opportunity) as to whether or not we use their information in this different
manner. We will use information in accordance with the privacy policy under
which the information was collected if you opt-out of the new policy.
A. INFORMATION WE COLLECT
Our Website typically
collects two kinds of information about you: (a) information that you provide
that personally identifies you; and (b) information that does not personally
identify you, that we automatically collect when you visit our Website or that
you provide us.
(1) Personally
Identifiable Information:
Our definition of
personally identifiable information includes any information that may be used
to specifically identify or contact you, such as your name, mail address, phone
number, etc. As a general policy, we do not automatically collect your
personally identifiable information when you visit our Website. In certain
circumstances, we may request, allow or otherwise provide you an opportunity to
submit your personally identifiable information in connection with a feature,
program, promotion or some other aspect of our Website. For instance, you may:
(a) provide your name, mail/shipping address, e-mail address, credit card
number and phone number when registering with our Website, using our online
store or in connection with a contest entry; (b) provide certain demographic
information about you (e.g., age, gender, purchase preference, usage frequency,
etc.) when participating in a survey, poll or joining a club; or (c) post a
product rating and recommendation on our Website. Certain information may not
be personally identifiable when standing alone (e.g., your age), but may become
so when combined with other information (e.g., your age and name). Whether or
not you provide this information is your choice; however, in many instances
this type of information is required to participate in the particular activity,
realize a benefit we may offer or gain access to certain content on our
Website.
(2) Non-Personal
Information:
Our definition of
non-personal information is any information that does not personally identify
you. Non-personal information can include certain personally identifiable
information that has been de-identified; that is, information that has been
rendered anonymous. We obtain non-personal information about you from
information that you provide us, either separately or together with your
personally identifiable information. We also automatically collect certain
non-personal information from you when you access our Website.
B. HOW WE USE & SHARE THE INFORMATION COLLECTED
(1) Personally
Identifiable Information:
The personally
identifiable information you submit to us is generally used to carry out your
requests, respond to your inquiries, better serve you or in other ways
naturally associated with the circumstances in which you provided the
information. We may also use this information to later contact you for a
variety of reasons, such as customer service, providing you promotional
information for our products or those of our parent company, subsidiaries or
other affiliated companies ("affiliated companies"), or to
communicate with you about content or other information you have posted or
shared with us via our Website. You may opt-out from receiving future
promotional information from us or our affiliated companies, or direct that we
not share your information with any affiliated companies, as set forth below.
In certain instances we may also share your personally identifiable information
with our third-party vendors performing functions on our behalf (or on behalf
of our affiliated companies) e.g., vendors that process credit card orders,
deliver our merchandise, administer our promotions, provide us marketing or
promotional assistance, analyze our data, assist us with customer service, etc.
Our vendors agree to use this information, and we share information with them,
only to carry out our requests. In addition, we may share your personally
identifiable information with participating sponsors to a program or promotion
(e.g., a sweepstakes or contest) you enter via our Website, and with third
parties who assist us in using the content or other information you have posted
or shared with us via our Website (e.g., production companies we may use).
Further, we may share your personally identifiable information with third
parties such as our co-promotional partners and others with whom we have
marketing or other relationships. Except as provided in this Privacy Policy,
our Terms of Use, or as set forth when you submit the information, your
personally identifiable information will not be shared or sold to any third
parties without your prior approval.
(2) Non-Personal
Information:
In addition to any
personally identifiable information or other information that you choose to
provide to us on the Website, we and our third-party service providers may use
a variety of technologies that automatically collect certain web site usage
information whenever you visit or interact with the Website. This information
may include browser type, operating system, the page served, the time and the
preceding page view, among other information. In addition, your IP address or
some other unique identifier for the particular device you use to access the
Internet, as applicable (collectively referred to as a "Device
Identifier") may be collected. A Device Identifier is a number that is automatically
assigned to your computer, your cell phone or other device used to access the
Internet, and our computers identify your device by its Device Identifier. We
may associate your Device Identifier with the personal information you provide.
The methods that may be used to collect this information include the following:
Web Beacons. Small graphic images or other web programming code called web
beacons, (also known as "1x1 GIFs" or "clear GIFs,)" may be
included in our web pages and e-mail messages. Web beacons may be invisible to
you, but any electronic image or other web programming code inserted into a web
page or e-mail can act as a web beacon. Web beacons or similar technologies may
be used for a number of purposes, including, without limitation, to count visitors
to the Website, to monitor how users navigate the Website, to count how many
e-mails that were sent were actually opened or to count how many particular
articles or links were actually viewed. Cookies. A cookie is a data file placed
on a computer when it is used to visit the Website. Cookies may be used for
many purposes, including, without limitation, tracking user preferences and web
pages visited while using the Website. You may disable cookies using your
browser's preferences, but some features of the Website may not function
properly or may operate slowly if you disable the cookies. If you are concerned
about the storage and use of cookies, you may be able to direct your internet
browser to notify you and seek approval whenever a cookie is being sent to your
hard drive. You may also delete a cookie manually from your hard drive through
your internet browser or other programs. Please note, however, that some parts
of our Website will not function properly or be available to you if you refuse
to accept a cookie or choose to disable the acceptance of cookies. Mobile
Device Identifiers. Certain mobile service providers uniquely identify mobile
devices and we or our third-party service providers may receive such device
information if you access the Website through mobile devices. Certain features
of our Website may require collection of mobile phone numbers, and we may
associate that phone number to mobile device identification information.
Additionally, some mobile phone service providers operate systems that pinpoint
the physical location of devices that use their service. Depending on the
provider, we or our third-party service providers may receive this information.
Embedded Scripts. An embedded script is programming code that is designed to
collect information about your interactions with the Website, such as which
links you click on. The code is temporarily downloaded onto your computer from
our Web server or a third-party service provider, is active only while you are
connected to the Website, and is deactivated or deleted thereafter. Information
collected through passive means may be non-identifying or may be associated
with you. In the latter case it will be treated as personally identifiable
information. We use non-personal information in a variety of ways, including to
help analyze site traffic, understand customer needs and trends, carry out
targeted promotional activities and to improve our services. We may use your
non-personal information by itself or aggregate it with information we have obtained
from others. We may share your non-personal information with our affiliated
companies and third parties to achieve these objectives and others, but
remember that aggregate information is anonymous information that does not
personally identify you. We may provide our analysis and certain non-personal
information to third parties (who may in turn use this information to provide
advertisements tailored to your interests), but this will not involve
disclosing any of your personally identifiable information.
C. OTHER USES
(1) E-mail
Communications:
If you send us an e-mail
with questions or comments, we may use your personally identifiable information
to respond to your questions or comments, and we may save your questions or
comments for future reference. For security reasons, we do not recommend that
you send non-public personal information, such as passwords, social security
numbers or bank account information, to us by e-mail. Further, we may send you
e-mail under the following circumstances: (a) if you request a particular
service or sign up for a feature that involves e-mail communications; (b) if it
relates to purchases you have made with us (e.g., product updates, customer
support, etc.); (c) if we are sending you information about our other products and
services; (d) if you consented to being contacted by e-mail for a particular
purpose; (e) if you send us an e-mail, post information on the Website (i.e., a
blog) or otherwise submit information to us electronically, we may e-mail you
to follow-up or otherwise communicate with you with respect thereto; (f) to
provide you legal notices or notices with respect to your use of the Website;
or (g) to otherwise facilitate a transaction between us. In certain instances,
we may provide you with the option to set your preferences for receiving e-mail
communications from us; that is, agree to some communications but not others.
You may "opt out" of receiving future commercial e-mail
communications from us by clicking the "unsubscribe" link included at
the bottom of most e-mails we send, or as provided below; provided, however, we
reserve the right to send you transactional e-mails such as customer service
communications.
(2) Transfer of Assets:
As we continue to develop
our business, we may sell or purchase assets. If another entity acquires us or
all (or substantially all) of our assets, the personally identifiable
information and non-personal information we have about you will be transferred
to and used by this acquiring entity, though we will take reasonable steps to
ensure that your preferences are followed. Also, if any bankruptcy or
reorganization proceeding is brought by or against us, all such information may
be considered an asset of ours and as such may be sold or transferred to third
parties.
(3) Other:
Notwithstanding anything
herein to the contrary, we reserve the right to disclose any personally
identifiable or non-personal information about you if we are required to do so
by law, with respect to notices and counternotices pursuant to our DMCA notice
and takedown policy and procedures and/or if we believe that such action is
necessary to: (a) fulfill a government request; (b) conform with the
requirements of the law or legal process; (c) protect or defend our legal
rights or property, our Website, or other users; or (d) in an emergency to
protect the health and safety of our Websites users or the general public.
(4) Sweepstakes Contests
and Promotions:
We may offer sweepstakes,
contests, and other promotions through the Website that may require
registration. By entering any promotion, you are agreeing to the official rules
that govern that promotion, which may contain specific requirements of you,
including, except where prohibited by law, allowing the sponsor(s) of the
promotion to use your name, voice and/or likeness in advertising or marketing
associated with the promotion. If you choose to enter a sweepstakes, contest or
other promotion, personally identifiable information may be disclosed to third
parties or the public in connection with the administration of such promotion,
including, without limitation, in connection with winner selection, prize
fulfillment, and as required by law or permitted by the promotion's official
rules, such as on a winners list.
(5) Your California
Privacy Rights:
Residents of the State of
California, under certain provisions of the California Civil Code, have the
right to request from companies conducting business in California a list of all
third parties to which the company has disclosed certain personally
identifiable information as defined under California law during the preceding
year for third party direct marketing purposes. You are limited to one request
per calendar year. In your request, please attest to the fact that you are a
California resident and provide a current California address for our response.
You may request the information in writing at:
Elexa Consumer Products
2275 Half Day Road Suite 160 Bannockburn, IL 60015 Attn: California Privacy
Request
(6) Third Party Ad Server
Networks:
The Website may use third
parties such as network advertisers to serve advertisements on the Website and
may use traffic measurement services to analyze traffic on the Website. Network
advertisers are third parties that display advertisements based on your visits
to the Website and other websites you have visited. Third-party ad serving
enables us to target advertisements to you for products and services in which
you might be interested. The Website's third party ad network providers, the
advertisers, the sponsors and/or traffic measurement services may themselves
set and access their own cookies on your computer if you choose to have cookies
enabled in your browser and track certain behavioral information regarding
users of your computer via a Device Identifier. These third party cookies are
set to, among other things: (a) help deliver advertisements to you that you
might be interested in; (b) prevent you from seeing the same advertisements too
many times; and (c) understand the usefulness to you of the advertisements that
have been delivered to you. Note that any images (or any other parts of a web
page) served by third parties in association with third party cookies may serve
as web beacons, which enable third parties to carry out the previously
described activities. Third party cookies and web beacons are governed by each
third party's specific privacy policy, not this one. While we may use a variety
of companies to serve advertisements on the Website, you may wish to visit
http://www.networkadvertising.org/optout_nonppii.asp, which provides
information regarding this practice by Network Advertising Initiative
("NAI") members, and your choices regarding having this information
used by these companies, including the "opt-out" procedures of NAI
members.
D. PUBLIC FORUMS
We may offer chat rooms,
interactive blogs, message boards, bulletin boards or similar public forums
where you and other users of our Website can communicate. The protections
described in this Privacy Policy do not apply when you provide information
(including personal information) in connection with your use of these public
forums. We may use personally identifiable and non-personal information about
you to identify you with a posting in a public forum. Any information you share
in a public forum is public information and may be seen or collected by anyone,
including third parties that do not adhere to our Privacy Policy. We are not
responsible for events arising from the distribution of any information you
choose to publicly post or share through our Website.
E. CHILDREN
The features, programs,
promotions and other aspects of our Website requiring personally identifiable
information are not intended for children. We do not knowingly collect
personally identifiable information from children under the age of 18. If you
are a parent or guardian of a child under the age of 18 and believe he or she
has disclosed personally identifiable information to us please contact us at support@getguardian.com.
A parent or guardian of a child under the age of 18 may review and request
deletion of such child's personally identifiable information as well as
prohibit the use thereof.
F. KEEPING YOUR INFORMATION SECURE
We have implemented
security measures we consider reasonable and appropriate to protect against the
loss, misuse and alteration of the information under our control. Please be
advised, however, that while we strive to protect your personally identifiable
information and privacy, we cannot guarantee or warrant the security of any
information you disclose or transmit to us online and are not responsible for
the theft, destruction or inadvertent disclosure of your personally
identifiable information. In the unfortunate event that your "personally
identifiable information" (as the term or similar terms are defined by any
applicable law requiring notice upon a security breach) is compromised, we may
notify you by e-mail (at our sole and absolute discretion) to the last e-mail
address you have provided us in the most expedient time reasonable under the
circumstances; provided, however, delays in notification may occur while we
take necessary measures to determine the scope of the breach and restore
reasonable integrity to the system as well as for the legitimate needs of law
enforcement if notification would impede a criminal investigation. From time to
time we evaluate new technology for protecting information, and when
appropriate, we upgrade our information security systems.
G. OTHER SITES/LINKS
Our Website may link to
or contain links to other third party websites that we do not control or
maintain, such as in connection with purchasing products referenced on our
Website and banner advertisements. We are not responsible for the privacy
practices employed by any third party website. We encourage you to note when
you leave our Website and to read the privacy statements of all third party
websites before submitting any personally identifiable information.
H. CONTACT & OPT-OUT INFORMATION
You may contact us as at support@getguardian.com
if: (a) you have questions or comments about our Privacy Policy; (b) wish to
make corrections to any personally identifiable information you have provided;
(c) want to opt-out from receiving future commercial correspondence, including
e-mails, from us or our affiliated companies; or (d) wish to withdraw your consent
to sharing your personally identifiable information with others. We will
respond to your request and, if applicable and appropriate, make the requested
change in our active databases as soon as reasonably practicable. Please, note
that we may not be able to fulfill certain requests while allowing you access
to certain benefits and features of our Website.
I. SOLE STATEMENT
This Privacy Policy as
posted on this Website is the sole statement of our privacy policy with respect
to this Website, and no summary, modification, restatement or other version
thereof or other privacy statement or policy, in any form, is valid unless we
post a new or revised policy to the Website.
elexausa.com Privacy
Policy
2018 Elexa Consumer
Products, Inc. All Rights Reserved.